(This article was updated April 25, 2022.) You might not think a basket of vegetables is worth driving 484 miles, but when that basket of vegetables comes from a place that’s special to you, logic takes a back seat… ! I first fell in love with the town of Ithaca, New York, as a college […]
Tag Archives: advertising and marketing
What is marketing? Marketing is the process of introducing your brand to the people who need what you’re selling. The purpose of marketing is to influence the people who need what you’re selling to buy from you instead of from your competitor. How often should a business market itself? Always. A business should always be […]
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