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Tag Archives: advertising and marketing
31
May
May
If ever there was a perfect storm for marketing your business it would be now. All of the elements necessary for creating that ideal environment in which to grow your business are upon us — let’s take a look. When we think about the elements that are needed in order to make marketing as successful […]
30
Mar
Mar
(This article, originally published in 2018, has been updated with new content.) People ask me, “Now that we are investing more time and money in our website and social media, when should we expect to see more traffic and hits on our website?” Whenever I hear that question, I’m reminded that many business owners still […]
26
Jul
Jul
Here in the Northeast, there are a lot of trees — we have so many trees on our property, that I wouldn’t know where to begin counting them.
17
Jul
Jul
The Internet levels the playing field, making it possible for businesses of all sizes to compete. But many business owners, newly empowered with this ability, either forget or fail to understand what’s needed in order to sell high-ticket items online.
02
Apr
Apr
Pinning down the right people to work with can be a real challenge — whether you are looking for a vendor/provider or an employee/freelancer, you want someone who fits the definition of the word “partner”. Working with partners helps ensure that everyone’s goals are the same.
28
Feb
Feb
It may seem counter-intuitive or outright ridiculous, but I have doubled my prices and fired half my clients. I have never been happier! You see, the secret to a successful business, I have found, is to focus on the 16.67% — that’s right, the 16.67%. “What exactly is the 16.67%”, you may ask.
27
Jan
Jan
Marketing is an art — it is the art of communication. Good marketing is not achieved easily. It takes place when a business communicates its value to those who are interested in hearing it.
25
Jul
Jul
There is a lot of noise in my head lately — everything that needs to get done is screaming at me to get my attention. Is it that way for you, too?
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Do you know the name John Wanamaker?
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