Internet Marketing

Develop “Buyer Personas” to Find Your Ideal Customers

Posted on by Andrew Lehrfeld
01
Nov

As we prepare to launch another new website and Internet presence project this month, I am reminded about the concept of “buyer personas”. Understanding the concept of buyer personas will enable you to deliver the right message to your ideal prospect.

What is a “Buyer Persona”?

A buyer persona is a semi-fictional representation of your ideal customer, based on real data combined with select educational speculation about customer demographics, behavior patterns, and goals.

Why are “Buyer Personas” helpful?

Buyer personas help you get inside the mind of the prospect that you consider to be an ideal customer for your business. If you can accomplish getting inside the mind of your ideal customer, then you can create content that he or she will find of interest. And once you’ve done that, you’ve begun to form a relationship, which is the foundation of all good business.

Buyer personas are not:

  • Real people
  • Impacted by changes in technology
  • Your “target markets”
  • Professional roles or job titles

Buyer personas are:

  • Common behavior patterns
  • Shared “pain points”
  • Universal wishes, dreams, goals
  • General information regarding demographics

Here are five questions to ask yourself about your ideal customer:

  1. What is your ideal customer’s age?
  2. What does a day in their life look like?
  3. What do they value most?
  4. Where do they go for information?
  5. How can you solve their “pain points”?

Want to know how to improve your Internet presence and attract more customers and prospects? Call me at (203) 548-0070.

Andrew Lehrfeld

Andrew (Andy) Lehrfeld is a classically-trained direct-marketer whose first job after college was with the New York City advertising agency, David Deutsch Associates. Andy works with mid-size businesses and professional firms that want to improve their online presence, get found, look good, and get results from their Internet marketing. He lives by the mantra, "Above all else, help others". Andy is a proud business owner, friend, colleague, husband, father, and grand-father. He can be reached at (203) 548-0070 or via email at andrew@internetpresencellc.com.