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Many readers of this blog know that I began my small business about two years ago, after having lost a job in the IT industry that I’d had for 12 years. Starting a small business any time is hard, but starting one when you no longer have an income is almost impossible. How do you […]
Category Archives: Internet Marketing
As the owner of a small business, you may ask yourself, “Do Google reviews matter?”. Well, let’s face it — in this day and age, Google is very often the first point of contact between a prospective new customer and a business. If you want to find a business nearby, if you’re planning an upcoming trip, […]
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Jun
Jun
(This article has been updated to reflect current trends.) This morning, over coffee with my friend Casey, we got to talking about how each of us spends their time each day. Casey spends his time each day doing a lot of outbound telemarketing — I think his goal is to make 20 phone calls each […]
Internet Presence for Small Business is a marketing strategy that allows companies to compete with one another by leveling the playing field for all. When small businesses leverage Internet presence, they can more easily be found by people who are looking for the products and services they provide, and they will be more likely to […]
This week, I’d like to tell you about two clients – both of whom I admire very much – whose views on Internet presence could not be more opposite. Understanding the differences in their ways of thinking reveals why some business owners are seeing the rewards of online marketing while others “don’t get it”.
Is Internet Presence important for lawyers? Here’s a true tale… Recently, I had the privilege of chatting with a New York State police trooper not far outside the town of Roscoe, New York, heading toward Binghamton.
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Nov
Nov
Could ongoing website maintenance give you greater peace-of-mind? Read on to discover the mistake one business recently made… Last month, I received a call from someone who attended a presentation I had given on Internet Presence Marketing in Greenwich, Connecticut. “Hi Andy, this is Brian. I met you yesterday during the presentation. I have a […]
One of the earliest lessons I was taught as a student of Internet marketing is one that I haven’t shared with you yet… so let’s share it now:
At a backyard barbecue at my home this weekend, the owner of a small husband-and-wife business came up to me and said, “Can you believe what’s going on with our website?!”.
The term “grass roots marketing” refers to an activity designed to promote a new product or idea with very little upfront cost or investment. (Some people also use the term “guerrilla marketing”.) One of the most common grass roots marketing activities is the practice of handing-out free samples of a new product.