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Sometimes we take for granted the ultimate traffic trio (social media, digital ads, and SEO) and assume that what’s so basic to marketers is so easily understood by all. Let’s review social, digital ads, and SEO, and understand the one, singular role they all share…
Author Archives: Andrew Lehrfeld
01
Nov
Nov
Do you know the three secret questions to ask a website developer if you’re in the process of updating your website (or building one for the first time)?
01
Oct
Oct
Despite storytelling being an important part of marketing, and despite marketing being the business that I’m in, I still struggle with telling my own story.
17
Aug
Aug
For MSPs, recruitment has shifted from company-controlled to candidate-driven. Digital platforms make a compelling case to potential hires.
16
Jul
Jul
How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward.
06
Jul
Jul
Positive online reviews can significantly boost a company’s reputation, providing a reliable indication of the quality of services or products offered.
12
Jun
Jun
Social media offers a tempting opportunity to reach a wide audience, but a well-designed website should remain the primary focus for law firms.
09
Nov
Nov
Last week, I saw a poll online that asked the question, “Is it necessary to have a website, or is a presence on social media sufficient?”. I thought the answer to this question was fairly obvious, but the responses were varied enough that I believe this question is worth asking again: Is it necessary to […]
25
Aug
Aug
I have come to believe that everyone with whom we interact was placed on our path for a reason; that every situation we encounter was put in front of us for a reason. The real challenge, of course, is to discover what that reason is. How can we learn from every experience? In every area […]
31
May
May
If ever there was a perfect storm for marketing your business it would be now. All of the elements necessary for creating that ideal environment in which to grow your business are upon us — let’s take a look. When we think about the elements that are needed in order to make marketing as successful […]