Internet Marketing

What is “Do It For Me” Marketing?

Posted on by Andrew Lehrfeld
23
Mar

While calling on a business owner some years ago and attempting to explain the importance of online marketing to him, the business owner said, “Can’t you just do it for me?”. He was reacting to my description of all of the things that would need to be done correctly in order to successfully market his business online. “We don’t have the time to do any of this!” he said.

Today, I recognize that I owe a debt of gratitude to that business owner, because those words (“Can’t you just do it for me?”) made me realize that the one thing most small-to-medium size businesses need is a turn-key system — with a fixed monthly cost — that results in a predictable return on investment (ROI). Given such a tool, I now know, Internet marketing becomes an investment — rather than an expense.

What if I were to tell you that for every dollar you spend with me, I can return ten times that amount in new business? Would you consider that an expense or an investment?

A client that I met with last year told me that they had never gotten a lead from their website (and they’ve been in business for over 25 years). I launched their new Internet presence project about 2 ½ months ago. Last week they reported that they had received three qualified new leads, and one had already closed and become a new client. Is their Internet presence project an expense or an investment?

Another client whose Internet presence project launched six months ago has received nearly 40 new business leads online. An expense or an investment??

“Do It For Me” Marketing

“Do It For Me” Marketing is not a new website. It’s a well-orchestrated, synchronous Internet presence marketing plan that “connects the dots” and does everything that’s needed in order to get your business found, make it look great, and get results. Yes, it includes a new website, but it also includes much more. (Simply putting a website out there will not get you results.)

Are you ready to take the first step? Find out how much opportunity there might be for your business, and how to capitalize on it, by requesting a free Internet Presence Assessment (valued at over $500).

Andrew Lehrfeld

Andrew (Andy) Lehrfeld is a classically-trained direct-marketer whose first job after college was with the New York City advertising agency, David Deutsch Associates. Andy works with mid-size businesses and professional firms that want to improve their online presence, get found, look good, and get results from their Internet marketing. He lives by the mantra, "Above all else, help others". Andy is a proud business owner, friend, colleague, husband, father, and grand-father. He can be reached at (203) 548-0070 or via email at andrew@internetpresencellc.com.