5 Strategies MSPs Can Adopt to Encourage Online Reviews

Online reviews play a pivotal role in shaping consumers’ decisions.

Positive online reviews can significantly boost a company’s reputation, providing a reliable indication of the quality of services or products offered.

For Managed Service Providers (MSPs), online reviews offer a platform to showcase their expertise, customer service, and user satisfaction. Therefore, it is crucial for MSPs to garner positive reviews that can drive their business forward.

Here are five ways MSPs can encourage online reviews:

1. Deliver High-Quality Service

First and foremost, MSPs need to ensure that they are offering world-class services that significantly benefit their customers. High-quality service delivery is key to achieving customer satisfaction. A satisfied customer is more likely to share positive feedback about your services. Your clients are your assets; nurture them. By focusing on skill, proficiency, promptness, and customer-centric approaches, MSPs can create an ambiance of trust and reliability, encouraging customers to leave positive online reviews.

2. Request Reviews

Many satisfied customers won’t think of leaving a review unless they are prompted to do so. To tap into this resource, MSPs need to implement simple and polite strategies for asking for reviews. This can be done via email follow-ups, during conversations or by embedding a review link on the website. Products to manage the entire reviews process are also available. MSPs can emphasize the fact that customer feedback is vital for improving their services.

3. Respond to Reviews

Whether positive or negative, responding to all reviews reflects an MSP’s dedication to customer service. A personalized, humble response to positive reviews makes the reviewers feel valued and appreciated, thus establishing stronger bonds with them. These stronger relations can motivate customers to continue posting positive reviews, helping to attract future prospects. Addressing negative reviews promptly and professionally can turn a displeased customer into a satisfied one, adding to positive feedback in the long run.

4. Reward or Incentivize Reviews

You should not pay for reviews, however you can consider setting up a system that rewards customers for leaving reviews. Such a system offers a way to appreciate the time and effort customers put into reviewing your MSP services. Incentives like discounts on next purchases, bonus services, or appreciation notes can encourage more customers to write comprehensive and positive reviews.

5. Leverage Social Media

In addition to review-specific websites like Google My Business and Yelp, MSPs should use social media platforms to their advantage. Actively engaging with customers on these platforms can foster a more robust online presence. Regular updates regarding services, answering queries, and receiving feedback would not only show a proactive side of the business but also provide an open, user-friendly platform for customers to share their positive experiences.

Positive online reviews are essential for the growth and sustainability of MSPs. By delivering impeccable services, requesting reviews, responding to feedback, incentivizing reviews, and harnessing the power of social media, MSPs can encourage their satisfied customers to contribute valuable positive reviews, thereby driving their online reputation. Ultimately, the goal is to foster an environment that values customer feedback and leverages it for mutual growth and advancement.